Often, when I am standing in the kitchen sorting my cans from my bottles from my newspapers (or more likely, watching my partner do this) I marvel at just how effective the council has been in changing our household's behaviour in relation to rubbish and recycling. But, as we know, here is still much, much more to do if 'we' collectively are to meet the stringent carbon reduction targets that experts agree are needed sooner rather than later if we are to avoid irreversible consequences.
I am convinced that council's are at their most innovative and least risk adverse when it comes to to tackling the environment and combating climate change. Social media is the natural tool for promoting collective action... so is the green and digital agenda “The Reason” that Local Authorities will finally give in and embrace the value of online community and social media? For Bristol, I think it is... what do you think?