The Social by Social game helps you plan the use of social media in an organisation, neighbourhood or network. It follows the approach described in our Social by Social book, which you can download here, and can be used for real or in training workshops, using fictitious scenarios.
Here's a presentation I developed for a local government online conference about social media. It is here on Slideshare.
The sequence in running the game in one to two hours is:
Describe or invent the situation that you are in, or envisaging: the scenario
Split into groups of not more than eight people, around a theme or set of issues. Then in each group:-
Define what you are trying to achieve: your goals
Identify the people you wish to engage, and choose methods from a set of cards. Cards have budget points as costs - so you have to prioritise.
Think about the communication methods you need, and choose social media tools or other activities from another set of cards
Review the plan you have developed and think about the resources you will need, and the roles to carry it out.
If you have more time, you can then take several of the characters - roles - that you have identified, and tell the stories of what might happen to them during the course of the project. Facilitators can throw in various challenges and opportunities.
You might also follow through with a hands-on session - a social media surgery to explore how the various tools work.